Mary Meyer is a 4th generation family business that designs and manufactures plush and baby gift products.
Stamford, CT (June 2024) — Belden Hill Partners, LLC (“BHP”) is pleased to announce that its client, Mary Meyer Corporation (“Mary Meyer”), headquartered in Townshend, VT, has been acquired by Aurora World (“Aurora”), a publicly-traded company and global leader in plush toy products, based in South Korea with a U.S. office in Pico Rivera, CA. Belden Hill Partners served as exclusive financial advisor to Mary Meyer.
Mary Meyer Corporation was established over 90 years ago in New York City during the Great Depression. The Company’s founder, Mary Meyer, began making pin cushion animals for friends and family while working in the fashion industry. As the business expanded, the family moved to Townshend, VT, where the headquarters of Mary Meyer is located today. Since 1933, the Company has carved out a special niche in the hearts of families with their safe, high-quality, baby plush toys, growing into one of the largest, independently-owned, plush, and baby gift operations in the Northeast. Renowned for their commitment to comfort and creativity, Mary Meyer has been a trusted name among parents and caregivers, crafting plush companions that bring joy and comfort to infants and toddlers alike, selling products under its Mary Meyer brand name, in addition to licensed and distributed product partnerships, such as WubbaNub, Taggies, and Lulujo.
Established in 1981, Aurora is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry, offering an extensive range of branded and licensed products for children and adults. Its products can be found in over 25,000 retail outlets across the globe, from high-end toy stores and major department stores to top-tier gift chains and prestigious zoos. For more information on the transaction, please click the following link: Mary Meyer / Aurora Transaction Announcement.
Kevin Meyer, President of Mary Meyer noted, “The team at Belden Hill Partners served as key advisors to our family as we strategized and prepared for the transition of our 4th generation family business. Their value-added guidance helped us navigate the many complexities of the transaction process and deal negotiations, ultimately helping us find a strategic partner that will continue to nurture the Mary Meyer brand, increase our market presence internationally, and offer Mary Meyer’s long- tenured employee base the ability to grow within a multi-national organization.”
For more than 25 years, the professionals at Belden Hill Partners, LLC, have helped hundreds of closely-held and family-owned businesses design, plan and execute creative strategies to maximize shareholder value. Based in Stamford, CT, BHP serves business owners across the United States, providing clients with a menu of strategic options or alternatives to balance the often competing needs for growth capital for the business, liquidity for shareholders, and the desire to maintain management or family control. For more information, visit BHP’s website at www.beldenhillpartners.com.
